Currency is just a means of barter. It doesn’t have to be money. You can trade beads for blankets. A sack of peas for a sack of potatoes. As a writer, you also have to know what your currency is.
First, what are you offering? Why are people reading you?
- You’re funny. They’re looking for a laugh.
- You’re knowledgeable. You know something we plebes don’t, and are willing to share the information.
- You’re exciting. You can get our pulse thumping.
- You’re trying to convince us of something, to rally us to war.
- You disagree with us and want to change our mind.
- You have files to buss and we just dying to hear the scandal.
Now, what do you want from us?
- Money. Ain’t nothing wrong with that!
- You want to change the world.
- You want to rule the world.
- You want our approval.
- You like to make people laugh.
- You’re collecting Likes. Ain’t nothing wrong with that, either. Go ahead, Like this post. No, seriously…Like. This. Post. Comment, if you feel like it.
Whatever your currency is, whatever you’re giving so you can get something in return, doesn’t really matter. (Except for the Comments. COMMENT ON THIS POST!)
What matters is that you are clear on your objectives, and make the clear to our reader. Otherwise, we’re both gonna be disappointed.
